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4 tips to help you create an award-winning entry

Diana Beaufort is the former owner of award-winning salon Reds Hairdressing, and after winning New Zealand Hair Salon of the Year in 2011, Excellence in Marketing in 2019 and Industry Assessor of the Year in 2020, she’s got some great tips on creating an award winning entry. Check out what she has to say about entering The Industry Awards:

Why enter The Industry Awards?

I'm not going to lie, it takes a lot of time and effort. However, winning an award has so many benefits and an immediate impact. For me, entering has been a valuable process that allowed me to involve my team in understanding and celebrating what makes our business truly special.

Our clients love being part of an award-winning salon and sharing in our unique story. Reds Hairdressing has been incredibly fortunate to have won many awards over the years, so how did we achieve such a high strike rate? It starts with a great entry.

Here are my top tips to create an award-winning entry.

1. Plan, plan, plan!

The best written entry won’t make it if there are no outstanding results to back it up. My first ever entry did not make the cut, but the win for me was in defining the areas I needed to focus on to create a great entry for next time.

The real gold here, of course, is that by knowing where to focus, your business results will improve significantly. The next year we entered and won the New Zealand Hair Salon of the Year award.

Reds Hair Win - 2011
Diana collecting the award for NZ Hair Salon of the Year for Reds Hairdressing, in 2011.

2. Tell a great story

Writing about your business gives you an opportunity to show your personality and tell your unique story in a way that takes the reader on a journey. Embrace the opportunity to show where you have come from and what you have achieved.

Of course, facts and figures are needed to back this up, so make sure to present them in an engaging way.

3. Answer the question

It sounds obvious, but in the process of crafting your entry the original question can be forgotten. Some key things to remember are:

  • Really take the time to understand what is being asked.
  • Be specific and clear in your answer.
  • Use facts, graphs or photos to back this up. If you use Kitomba, you’ll find Benchmark is excellent for this.
  • If there is a word count, adhere to it, try not to ‘waffle’. Think of it as an essay, after all it is what you are being judged on.
  • Make sure you answer every question, sometimes the difference between winning and not winning is a matter of only a few points. Failing to answer the question could make or break your entry.
The Reds Hairdressing team collecting the Excellence in Marketing award in 2019.
The Reds Hairdressing team collecting the Excellence in Marketing award in 2019.

4. Focus your message

Once you have finished your entry go back and focus your main message.

  • Are there unnecessary words in there? How can you make your message simple and clear?
  • Is it easy to read and beautifully presented in a way that communicates your message and reflects your brand?
  • Can you add testimonials or statistics to back up your entry?

It can pay to engage a copywriter to refine your entry. If you win, the benefits will far outweigh the cost.

Entries to The Industry Awards 2021 are open now, so check out the award categories and don’t forget to think about these tips when you’re completing your entry. Good luck!

Diana collecting her award for Industry Assessor of the Year in 2020.
Diana collecting her award for Industry Assessor of the Year in 2020.

Diana Beaufort is the former owner of Reds Hairdressing and recently founded Propel Coaching to help other businesses achieve success. If you're interested in making your business more profitable, improving your systems and processes or building a vibrant business culture, check out Propel Coaching.

The Industry Awards are back for 2021!

The Industry Awards team are thrilled to announce our return for 2021.

After a challenging 2020, we’re very much looking forward to celebrating the passion, drive, and creativity in our industries.

Location

Just like last year, The Industry Awards will be in Auckland.

Every year we strive to make our event better than the last and this year is no exception. So get your glam squad ready for the biggest celebration yet!

New creative categories

We’re so excited to be introducing five new barbering categories to this year’s Awards, as well as a new Patrick Cameron Instagram Challenge for teams!

We can’t wait to see more of the top talent within New Zealand’s barbering community.

The new categories are:

  • Editorial Barber of the Year
  • Editorial Barber of the Year – Hot Shot New Talent
  • Editorial Barber of the Year – Next Generation
  • Barber Hairt Instagram Challenge – Senior
  • Barber Hairt Instagram Challenge – Next Generation
  • Patrick Cameron Instagram Challenge – Team Challenge

Entry fees

Our entry fees are the same as last year. Here’s a reminder of how they work:

  • There’s different entry fees for individuals and for businesses (business categories include salons, spas, shops and workplaces).
  • You can choose to enter either one category, or multiple categories.
  • If you choose to enter multiple categories, you’re welcome to enter a mix of Business, Training and Creative categories.

Please note: students and HITO apprentices do not pay an entry fee.

Entry fees for individuals:

  • One category: $99+GST
  • Multiple categories: $199+GST

Entry fees for businesses:

  • One category: $149+GST
  • Multiple categories: $249+GST

How to enter

Entering is easy, just follow these steps:

  1. Download entry forms
    Check out the award categories and download the entry forms here for each category you’d like to enter.
  2. Complete the entry forms
    Read the entry requirements and judging criteria so you can get to work on creating an award-winning entry!
  3. Send us your entries
    Send in your entries to: The Industry Awards Team, Level 2, 107 Customhouse Quay, Wellington, 6011, along with completed entry forms. Entries must be received by 31 August 2021.
  4. Pay
    Pay your entry fees here. Payments must be made by 3rd September. If you require an alternative payment method, please contact us at info@industryawards.co.nz.

Finalist announcement

Follow The Industry Awards on Facebook or Instagram, so you’re the first to hear about our finalists. They’ll be announced by the end of September 2021, so stay tuned!

Join us at The Industry Awards

The winners of the Awards celebration will be announced on 7 November in Auckland.
To keep up to date with news and announcements, please check our website or follow us on Instagram or Facebook.

A day with Patrick Cameron: Danelle’s experience

Monday February 15th, 2021 will go down as one of the best days of my hairdressing career! After finishing runner up in the 2020 Patrick Cameron Instagram Challenge - Senior award it was an amazing surprise to be offered the prize of a day with Patrick Cameron himself, after the winner wasn’t able to make it!  Patrick kindly extended the invitation to my husband Karl upon finding out he was a hairdresser as well, so we both winged our way to New Plymouth. What an amazing opportunity to spend a day with an industry icon like Patrick and talk shop, careers, hair etc!

The day started with a guided tour around Patrick’s “forever home” situated in a gated community 10 minutes south of New Plymouth. The awesome architecturally designed house sits on a cliff top with a panoramic view of the open ocean and the wild Taranaki coastline with its black sand. Patrick usually spends ten months of the year in London and two months in NZ.

After the tour we were placed like stunned rabbits under the bright lights of his media room as we were introduced to his huge online following while he advertised his upcoming online look and learn show for the UK! Patrick, due to Covid19, has moved to remote teaching through online platforms and social media.

Then for the rest of the day we did hair in Patrick’s studio. For those that do not know, Patrick is a long hair guru! All he does is long hair, not cutting or colouring, but the art of dressing long hair for all occasions.

Altogether we did six styles on our mannequins, four in the morning and two in the afternoon. In between, we stopped for an amazing lunch prepared by Patrick’s multi-talented husband. Chilling, eating and chatting with the million-dollar view as a backdrop.

How often do you get a chance to spend a day with an industry icon like Patrick Cameron? I have told my clients that if it were in a charity auction, I would have happily paid between $5,000- $10,000 for the experience. But all NZ hairdressers need to do is enter! Find a beautiful model, do some “Patrick style” hair and take some shots with your phone. It must be the best prize and the easiest to enter t in the whole NZ hair industry!

A mega big thanks to Patrick, NZARH and The Industry Awards for making it happen.

Danelle Radel

Klone Hair

 

Danelle Radel was the runner up in the Patrick Cameron Instagram Challenge - Senior award. She is also co-owner and senior stylist at Dunedin Salon, Klone Hair. In her 20 years of experience in the industry, she has won many local and international awards. Check out her and her team’s work on the Klone Hair website.

Interview with the winner of the Patrick Cameron Instagram Challenge – Senior Stylist award, Hannah Wilkes.

How does it feel to be the winner of the Patrick Cameron Instagram Challenge – Senior Stylist?

It feels good, I've missed competition work! For the past 8 years I’ve been concentrating purely on my businesses and my kids, so it’s about time I get back into upskilling myself. This award has come at a really good time and I really appreciate it. 

What was the inspiration behind the design?

I'm random, I never have a plan. I just start with a good model, good hair and then just go for it, while keeping the brief in mind.

What would you say to salons considering entering The Industry Awards in the future?

Definitely do it, I've always been big on entering salon awards because I think it's important to feel part of a team/industry. Give it a go and enter anything, don't stick to the usual categories you go for. 

What, or who, has been the biggest influence in your career so far?

I worked for Carl Watkins, I learnt a lot over the years from him! Session Stylist Carl Reeves also taught me a lot about creativity. And then Ngara Luessi & Steve Henderson - they just stand out to me.

What do you think is the main reason clients come back to you?

I just listen 100% and deliver what they want, and genuinely enjoy their company.

 

Hannah Wilkes is the Salon Director of Wilkes & Co, a boutique hair salon that offers specialist hair cutting, colouring and styling and make up for special occasions. She was also the creative force behind Christchurch salon, Felix Culpa, which was a finalist for New Zealand Hairdresser of the Year and New Zealand Salon of the Year 2016, where Hannah won the L’Oreal Colour Award.

Talking with Darion Hunt, winner of the Editorial Stylist of the Year – Hot Shot – New Talent award

Darion Hunt - Winner of the editorial stylist of the year - hot shot - new talent

How does it feel to have won?

It feels surreal, I can't describe the feelings I have about this accomplishment. I'm humbled and grateful for the opportunity and the experience.

What was the inspiration behind your design?

It was a combination of pure imagination and my personal creative flair, I wanted something that reflects me but also shows that there is no limit to imagination.

Would you recommend entering The Industry Awards to other stylists?

I 100% recommend entering because it not only gets your name out there but also gives you an experience you can’t get in the day-to-day running of a salon. There's no better feeling than seeing your piece at the end of all your hard work, and why not show everyone else what you're passionate about?

Who has been the biggest influence in your career so far?

One of my influences has to be Vicki Taylor Blair, for pushing me to enter and believing I could do what I was envisioning. My managers Tina Monroe and Hannah McDoull took me under their wings and have helped guide me towards my success in my work. Lastly, Chris Appleton, I look up and aspire to be someone who is recognized and recommended amongst the stars.

 

Darion Hunt is a junior apprentice at Headquarter Hairdressing in Dunedin.

Interview with Sarah Rasmussen – winner of the Top Performing Stylist award in 2020

Sarah Rasmussen - winner of the Top Performing Stylist of the Year award

How does it feel to have won?

It feels surreal, I can't describe the feelings I have about this accomplishment. I'm humbled and grateful for the opportunity and the experience.

What was the inspiration behind your design?

It was a combination of pure imagination and my personal creative flair, I wanted something that reflects me but also shows that there is no limit to imagination.

Would you recommend entering The Industry Awards to other stylists?

I 100% recommend entering because it not only gets your name out there but also gives you an experience you can’t get in the day-to-day running of a salon. There's no better feeling than seeing your piece at the end of all your hard work, and why not show everyone else what you're passionate about?

Who has been the biggest influence in your career so far?

One of my influences has to be Vicki Taylor Blair, for pushing me to enter and believing I could do what I was envisioning. My managers Tina Monroe and Hannah McDoull took me under their wings and have helped guide me towards my success in my work. Lastly, Chris Appleton, I look up and aspire to be someone who is recognized and recommended amongst the stars.

 

Darion Hunt is a junior apprentice at Headquarter Hairdressing in Dunedin.

Chatting with Cerise Lash Boutique, winner of the Excellence in Marketing award

Cerise Lash - Excellence in Marketing

How does it feel to have won?

It feels surreal, I can't describe the feelings I have about this accomplishment. I'm humbled and grateful for the opportunity and the experience.

What was the inspiration behind your design?

It was a combination of pure imagination and my personal creative flair, I wanted something that reflects me but also shows that there is no limit to imagination.

Would you recommend entering The Industry Awards to other stylists?

I 100% recommend entering because it not only gets your name out there but also gives you an experience you can’t get in the day-to-day running of a salon. There's no better feeling than seeing your piece at the end of all your hard work, and why not show everyone else what you're passionate about?

Who has been the biggest influence in your career so far?

One of my influences has to be Vicki Taylor Blair, for pushing me to enter and believing I could do what I was envisioning. My managers Tina Monroe and Hannah McDoull took me under their wings and have helped guide me towards my success in my work. Lastly, Chris Appleton, I look up and aspire to be someone who is recognized and recommended amongst the stars.

 

Darion Hunt is a junior apprentice at Headquarter Hairdressing in Dunedin.

2020 creative winners and placegetters

Check out all the top placed looks from our Creative categories. Congratulations to all the winners and placegetters!

Editorial Stylist of the Year - Colour Concept

Editorial Stylist of the Year - Le Male

Editorial Stylist of the Year - Cover Shot

Editorial Stylist of the Year - Hot Shot - New Talent

Editorial Stylist of the Year - Next Generation

Editorial Stylist of the Year - Derek Elvy Visionary Award

Patrick Cameron Instagram Challenge Next Generation
- Under 4 years in the Industry

Patrick Cameron Instagram Challenge Senior
- Over 4 years in the Industry

What to expect at The Industry Awards 2020

Whether you’ve attended The Industry Awards before or this year will be your first time, here’s the low down on what to expect!

Where and when

We are excited to be hosting The Industry Awards at the Cordis Hotel in Auckland on Sunday 8th November.

The event starts at 6:30pm and we encourage you to arrive on time to ensure you make the most of your evening! Given the year it’s been – it’s time to party!

What to expect

The Industry Awards event is a glamourous evening celebrating the best business, training and creative talent in the New Zealand hair, beauty and barbering industries. So you can expect an incredible experience to match!

Your ticket to The Industry Awards includes an evening of celebration, entertainment, drinks, delicious food and the opportunity to catch up with industry colleagues. When you arrive, you’ll be treated to drinks and delicious canapes until the ceremony starts at 7pm. There’ll be a break around 8pm to give you a chance to enjoy your dinner and chat with others at the event – not just the ten people at your table. After all the awards have been announced, the DJ will start the music! The dance floor will be open until 11.30 pm.

Dress code

The Industry Awards is your opportunity to dress to impress! Want to stand out? Do it! Get creative with it (we know you know how). 

The dress code is cocktail, so suits and ties, party dresses, or fancy skirts and tops. Don’t be afraid to get your glitz on!

What to bring

There are a few things you won’t want to forget:

  • Your team. Take the opportunity to spend time with your team outside of the salon, spa or clinic and really celebrate your success. If you’re not based in Auckland, make a weekend of it!
  • Your tickets. Print them out or bring them on your phone. Having your tickets makes everything a lot quicker and easier for you and for us.
  • Your wonderful personality. Come prepared to socialise and dance the night away.

Finalists

Congratulations once again to all our finalists!

If you’re a finalist, you’ll need to purchase tickets for you and your guests (if you haven’t already) so you can celebrate together.

If you win an award, we’ll call you on stage to accept it. A professional photographer will take a photo of the winner and their trophy during breaks between announcements.

Travel and accommodation

We hope you’re already making arrangements for your travel and stay in Auckland. Be sure to check out Grab A Seat and Wotif which usually have great deals.

What to do in Auckland

Auckland is such an incredible city and there is so much to do. Here are some suggestions:

We can’t wait to celebrate with you at The Industry Awards 2020!

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