How does it feel to be the winner of the Patrick Cameron Instagram Challenge – under 4 years in the industry?
It feels amazing. I was reluctant to enter any competitions as an apprentice but my colleagues talked me into it. I never thought I would win! It was honestly surreal.
What would you say to someone considering entering The Industry Awards for the first time?
I would say, don’t overthink it and don’t let your doubts stop you from challenging yourself. You never know what you are truly capable of until you believe in yourself and actually give it a go.
What’s your favourite thing about being a hairdresser?
I would say my favourite thing is all of our loyal clients and how much they appreciate getting pampered. It’s really rewarding making their day that little bit better. I have weekly clients come in just to get a scalp massage and blow wave. It’s their little treat to themselves that makes them feel relaxed and happy.
What was the inspiration behind your entry?
I was trying out different hairstyles on my mannequin and thought, why not add fabric and incorporate both of my hobbies/passions. I love sewing clothing so I used some of my mustard and animal print fabric to braid into the hair. Since summer/festival season was approaching, I thought it would be a fun hairstyle to use for my entry.
How does it feel to have won the Editorial Stylist of the Year – Hotshot – New Talent Stylist award
It’s such an amazing feeling, to be completely honest it still doesn’t feel real! I think the greatest feeling for me is knowing that I do have a creative side and that I am able to express it through my job and my passion.
What would you say to someone considering entering The Industry Awards for the first time?
Firstly I would say don’t be afraid of what you find as inspiration. It’s so easy to doubt yourself because of all the amazing art of hair that is out there, but go with your gut and give it your best shot! Create mood boards or collections of creative hair – whatever helps you the most. And secondly, I would say don’t be afraid to talk to those who you look up to for inspiration in the hairdressing world. Whether it’s seniors from your own salon or someone that you look up to on social media. This was a big thing that helped me go ahead and create my idea, and luckily for me, I had amazing senior stylists that I could draw inspiration from.
What’s your favourite thing about hairdressing?
To be completely honest there are a lot of things that I love about hairdressing, from talking to people every day, working with a team who are like family and being able to create beautiful work while making someone feel great about themselves. But most of all, my favourite thing would be that hairdressing allows you to express your creative mind through your job.
What was the inspiration behind your entry?
As I mentioned before, I was lucky enough to find my inspiration through the stylists at my salon. With both salon owners, Kerrie Jordan and Nellie Rogers, being award-winning stylists, many times I was lucky enough to have their work as inspiration. Pinterest was another way I found inspiration, by creating boards of things that caught my eye.
How does it feel to be the winner of New Zealand Beauty Salon of the Year award?
It is such an honour; not sure it has fully sunk in yet! Being able to enter an award like this and becoming a finalist was so amazing, Puravida was up against some phenomenal salons and I am so proud of our achievement. It has made all the hard work, long hours, a few tears and chocolate cake so worth it, being acknowledged in this way is surreal and I couldn’t be happier.
What is the underlying philosophy of Puravida? What has made your salon so successful?
Putting the clients’ needs and wants first and working on the things that can get us to that point. Every little part of this journey has been focused on education, knowledge, values and customer service. The focus of Puravida has always been on continued education: being a leader in our industry when it comes to knowledge, so that we can provide our clients with the best skin results and service. Clients are more than just numbers to us, they are the reason why we do what we do, and that we can do what we do. I guess summed up, we believe in honest, informed, personalised client-focused services!
I have always tried to remain 100% authentically myself, and Puravida is very much an extension of myself and now of Holly. I think it’s the values, the ethics, the love and passion we have for this industry and the commitment to continued growth. The best success however, is having the client base returning, sharing amazing reviews and sharing us with family and friends. Knowing that we are constantly striving for the customer experience with the right positive attitude and effort to always provide the best and become the best salon we can be, brings a peace of mind and a content state of mind and therefore success.
When did you start your business and why?
I took over Puravida in July of 2016 and have worked really hard to get it where it is today. I had always wanted to own my own business. I wanted to be setting and leading a salon the way I felt comfortable: without a massive focus on sales targets and upselling clients services they don’t need just to make a target. I wanted to be authentic, provide a safe, educated and welcoming environment in the beauty therapy industry for clients to achieve whatever their goals are.
What is your favourite part of working in the beauty industry?
I love being able to make a client feel special, loved and a little more confident when leaving the salon. Whether it’s an eyebrow shape or a full-on facial, clients are the most important thing to us while they are on that treatment bed and should always leave Puravida feeling like a million dollars! Skin is my biggest passion though, so if we are looking at favourite treatment, hands down I love getting a client to their skincare goals.
What does next year look like for you?
We are going to do a few more amazing events for clients, to educate and inform but also to have some fun. Of course, a good few courses, some new treatments, and continuing to learn and grow and evolve with our clients and their needs.
If you could give one piece of advice to other salon, spa and clinic owners, what would it be?
Trust the process and don’t compare your journey with anyone else’s. We all have our own journeys, struggles, strengths and weaknesses. Go with the flow, trust your gut and have fun along the way. Work hard but also don’t always stress about the small stuff.
Would you recommend entering The Industry Awards to others? And have the awards helped you as a business?
Yes, even if I didn’t win or become a finalist it was such a great way to look at my business in a whole different light.
I’m really hard on myself when it comes to my mindset around business, I always think, “No, you can do better than this”, which is true, but entering the awards made me reflect and celebrate the small wins, and really see how far I have come in 3 years. Seeing what the judges thought and that they understood what Puravida was about was amazing. I am way better at celebrating the small wins as well as aiming for the next goal.
How does it feel to be the winner of the Excellence in Marketing award?
Amazing, I didn’t expect it – especially because of the amazing competition. I was sorry I couldn’t be there but my team did us proud, they videoed it and sent it to me so I felt like I was part of it!
It was a really great achievement – especially for the team and our culture. Our clients are an integral part of our success of course and they enjoy celebrating with us.
What is your marketing philosophy?
Marketing is about everything that we do and also what we don’t do. It’s how we communicate our business offerings to the world and each other. Communicating that message every day to every client – current and potential – is important, as that impacts on our word of mouth referrals. It’s the culmination of all the messages we send, on all channels, all the time.
Our team is our greatest marketing tool, you can have the best marketing strategies in the world but if your team don’t execute it consistently – it’s worthless.
How would you describe your brand?
I think I would describe our niche as affordable quality. We aim to give our clients the best possible service, which is a really high quality, but we don’t charge super high prices.
How would you describe your clients?
We have a very specific target market, essentially its women between the ages of 40-50. Obviously, not all our clients fit that description, it’s just where we focus our attention. A great analogy for this is, throw a pebble into a pond, where the pebble hits the water is your target market, and the ripples it produces are the other clients who you also attract.
We strive to get into our ideal client’s world by asking them what their needs are. We do that via feedback surveys and also face to face. This allows us to dig deeper and influences the services we offer, the music we play, the hours we’re open, the magazines we have and the coffee we serve our clients.
How have you tailored your business to your target audience?
We look at all their needs and how they perceive us on all levels. We want our clients to perceive their service as money well spent and see Reds as a place where they can come to fully relax. We want them to come back and have the same experience every time.
We want to deliver value at every touchpoint, it’s not just about the hair. We wanted booking to be easy, so we made it as simple as possible. It’s the little things that make the difference. It’s all about making their journey smoother – it’s not about us, it’s about them.
As a business owner you wear so many hats and there’s probably never enough time in the day, what advice would you give to salons, spas and clinics struggling to find the time for marketing?
I would say, have a plan. The biggest thing to consider is – what is the purpose of your marketing? What outcome do you want to achieve and why? Start with the big picture, then break it down into specific, more focused goals.
I’m also a qualified business coach, and many of my clients find effective marketing a challenge. This is something I find incredibly rewarding when working with coaching clients: to design marketing strategies that really work.
What is your favourite marketing channel and why?
I don’t have one favourite channel, I think it depends on your audience. I find the most value is in creating a community and a personality for our brand. Social media is a great tool for that because you can schedule your posts and have conversations with clients at the same time. Delegating social media tasks to my staff who are better at it saves me so much time and makes sense! Then there are the great everyday marketing tools that Kitomba offers: online booking, email and text reminders, birthday vouchers and much more. It’s so easy to set them up and forget about them.
What would you say to someone considering entering The Industry Awards next year?
Just do it. The first time I entered was 2007, back when it was the Kitomba and NZARH Business Awards. We didn’t win anything that year, but doing it once made me try a little harder, and I became more focused on what I could do to improve the business. It’s like having a template for what you can work on, and it obviously paid off because the next year we won it! It was so fulfilling and great to see some measurable results. It’s also a great marketing tool because people see the trophies and we become the award-winning salon. However, I don’t do it for vanity, it really does help us measure, monitor and improve our business. I think people should definitely enter, The Industry Awards is such a great event.
How does it feel to be the winner of the Top Performing Stylist award?
It feels really good, really amazing. It feels like my hard work has been recognised.
How long have you been working in the industry?
I think it’s been 17 years now! I went to an old hairdressing college as a model for a friend of mine, and I was just playing with a dolly when one of the stylists came over and said that what I was doing was actually pretty good. I had had a bit of experience from when I used to skate for New Zealand, I used to do hair-ups for the skaters, so I guess it started from a really young age. I used to love hair and playing with styles, but once that teacher told me I was good, I signed up for hair college, became an apprentice and just went from there!
What, or who, has been the biggest influence in your career so far?
Definitely my clients, they influence me to always be better and stay at the top of the game. My team members, of course, are amazing, as well as our brand partner, Matrix. Matrix supports us, give us lots of opportunities and helps us with business decisions. There are also all the amazing hairdressers that I’ve gotten to work with, like Tash King, Michael Beel and Ronda Shaskey – just to name a few as I have been influenced by so many incredible hairdressers! I’ve had the opportunity to either work beside them or be educated by them. Their influence just drives me – I’ve learnt new techniques and have been inspired to keep improving my skills and the salon.
Do you feel a sense of community within the hair industry?
Absolutely – in the last five years we’ve all been collaborating a lot more. I just did the NZTV awards with 6 other hairdressers. We all worked together, had a great time, learnt from each other and pulled some amazing looks together. I feel like we’ve become a community. You can kind of spot a hairdresser anywhere! They’re part of your tribe. Even with The Industry Awards – it was amazing to be amongst such high calibre people and it felt like everyone was happy for each other. I was honoured to be in the top 5 against such top talent. It felt like The Industry Awards helped bring the community together in NZ.
How do you ensure you’re delivering a service your clients will love?
As both a stylist and a salon owner – it’s about maintaining the relationships I’ve built in the last 16 years. Sticking to our 7 step client journey and ensuring we are continually building our relationships and constantly educating ourselves. Sending out questionnaires using SurveyMonkey to find out if they’re happy with the service, even down to the temperature of the coffee. It ensures that everything is tailored to them. A lot of my clients have been with me for 12-16 years, so they’re very honest with me anyway! They give feedback on Survey Monkey, but they’re happy to give honest and open feedback in the salon as well. Our newer clients may be more likely to give that feedback on Survey Monkey, but in fact a lot of the feedback is positive so they’re happy to say it in person as well.
What do you think is the main reason clients come back to you?
The relationship definitely, but also producing great hair. You have to be great at what you do. You always need to offer change. Something new, something fresh – you never know if they might want it! You need to be consistent with your standards, always maintaining good high-quality standards.
How do you ensure you’re on top of your game when it comes to the latest trends and techniques?
Always take advantage of seminars and educational opportunities. I’ve been in the industry for a long time and I still go to about 4-5 educational events every year. I’ll send all my team members on them as well. This industry is forever evolving so you’ve always got to be learning. We’ll do trainings in and out of the salon as well as attend hair expos. Forever and always learning is really key to improving.
What are your top KPIs and what do you to work towards increasing them?
All of my KPIs are pretty strong to be honest, but my best ones would be rebooking and retail. I’m always looking at my KPIs and targets in Kitomba and reflecting on how I could do better. I increase numbers by educating my clients and finding solutions to their hair problems. I also do ‘power-booking’, where I sit down every morning, look through my client cards for the day and consider what I did last time, what change I could offer, whether they had a treatment last time and general ways I could improve their experience. Power-booking has been really helpful as it shows our clients that we’re interested in them. For example, I may have written down that they’re going on holiday in January, so I can check in with them and see if they want to go lighter for their holiday, or maybe they want to take a particular product with them. Asking what they do and educating them on the different options also means they’re getting the most from their time with us.
We put our weekly total on the back wall, which ensures we can always see where we’re sitting and are always trying to achieve a higher number. I get the girls to print off the Kitomba records in the morning for the clients, they’ll look through everything for the day, and make sure we have enough time for all the treatments and that we’re organised. Being organised helps everyone stay on the same page, and we’re able to keep a really good atmosphere in the salon. It feels like a family here, it’s inclusive, it’s supportive and it’s comfortable. The clients get to come into a really welcoming environment and then get to leave feeling beautiful!
What would your advice be to other stylists wanting to enter The Industry Awards?
Evaluate where you are right now, set smart goals about what you want to strive for, and then just go for it. I always keep that vision in the forefront of my mind. We do a team meeting every week, so we’ll bring up our individual goals and our team goals. We check in with where we are, and make sure we’re taking the right steps to follow through with the goal. Just go for it, what do you have to lose!
How does it feel to have won Sustainable Salon of the Year for the second year in a row?
It feels really good, we were so nervous, there was so much great competition so we weren’t sure if we were going to win. We were so excited when we did. It also helps reinforce what we’re doing. All of the things we did leading up to last year’s award were an accumulation of 5 years consideration. Coming away from those awards gave us more inspiration and drive. It made me think about what needs to change and what we need to work on, not only for the salon, but for the clients and the community.
We did a lot of brainstorming straight after the 2018 awards thinking about what’s next, and what can help us win again. One of our clients was working for the Sustainable Business Network, she has been fantastic. Having someone who’s equally as motivated to be sustainable and solve every problem has been so helpful, I’ve rung her in tears before, she totally gets it. She’s always saying ‘be the change’ and to implement the changes that we want to see in the industry. So for example, last year after realising the level of recycling being stockpiled we decided to become plastic-free. We set the goal and went about working out the ‘how’. And it feels so good to do that, set the goal and get there!
What has made you so successful when it comes to sustainability?
I think the fact that it’s honest and it’s really close to our clients’ hearts too. I think if you’re not 100% consciously behind it and not doing it for the right reasons your clients see that. When they’re on that journey with you, they get involved, they get talking, and it becomes a real underlying ethos. It becomes who we are and what we strive for. It’s at the ground level for what’s important to us and you feel it in the space we’ve created. People also love watching us work through challenges, they get involved in what we do – like what do we do with our old brushes – they get involved because they’re interested and they have a similar ethos and we all work it out together. This also helps us get new clients because they see our brand, they see what we do and they want to pursue this ethos as well.
Are clients who are looking for a sustainable option now seeking you out?
Yeah definitely. I send out a survey within 24 hours from when a new client has been in and one of the questions is “What did you like most?”. Sustainability features a lot in the responses. We were also approached by Te Papa to be filmed for their nature exhibition “Te Taioa”, they have looped videos of community groups doing work for the environment. They have a lot of cool groups in there, like folks that go around and put LED lights into sports club rooms. We have had quite a lot of clients come to us from that which is amazing! It was helpful to get our name out there and it also makes people aware that you can be sustainable in a salon.
How do you ensure your staff embrace the same sustainable vision as you?
It’s a mixture of ways. We spend a lot of time trying to find the right fit for everybody. We have a really small group of four at the moment and we’re in a tiny space. There’s nowhere to go so the team has to understand and know each other really well. Mel has been alongside me for 5 years now, when she first started it was more about the fact that we were both really into what we were doing, and super caring and honest. That created a lovely, calm and homely environment. Then when I had my son, my care for the planet increased a billion percent. Mel has been on the ride from when my interest started really peaking, and we’ve just kept learning together. That happens with staff members a lot though – you learn new techniques and share knowledge, somehow by osmosis, then that influences your identity, your ethos, your kaupapa. Our other stylist Marrs sought us out online. She owned a sustainable salon in California, so she was already working sustainably. She’s a great source of knowledge, inspiration and support. So yeah, It’s been through a process of osmosis, education and kaupapa that ensures we share the same vision.
Where do you get your inspiration and ideas for improving sustainability from?
It’s hard to say exactly! We have so many amazing conversations with clients, and we’re lucky to have so many amazing people that we get to share time with while doing their hair. Everyone has all these ideas and you just share them. Folks arrive with information and you learn. It’s not only that though – it’s Instagram, or the likes of Sophie Handford and Kowtow – it’s everyone else who’s on a similar path sharing ideas, you gravitate towards people that give you more info. I’ve spent so many years with anxiety which has made it hard for me to approach people, so the information I was gathering tended to be from people I was in contact with through Scout. But now because I’m more eager to learn, share knowledge and get more education out there for salons, I’ve realised I’ve got to be able to push myself out there and seek out people to work with.
Do you feel like people were always very open?
People are definitely more open now, when I first started it was very different! I’ve been hairdressing for 25 years now, when I first started there was this feeling of competition, and that we had to guard what we were doing. I see people sharing a lot more now as an industry, which is vital. We need to share sustainability knowledge and ideas, and learn from each other rather than using it as leverage against competing businesses, or having to learn by ourselves which wastes time that we don’t have. If we can all share our ideas we can learn and implement change much faster!
If there’s another salon, spa or clinic wanting to reduce their effect on the environment, what are some sustainable practices you think they could easily integrate that could make the biggest impact?
The biggest thing you can do is change your mindset. You can do a lot of small things that hand the responsibility over to others, like implementing waste systems or getting someone to take your recycling. But if you consider everything that’s coming into your salon, you instantly decrease how much is going out. If you’re conscious of your impact at every point, you can’t help but change.
There’s always a way to solve the problems that come up. It’s about thinking outside the square, chatting to others and doing some research. For example, it was really tricky to do refills of products initially, then we decided that was too important to take no for an answer and we would just do it. Now, a year later we work with a super supportive brand ‘Oway’ who totally back refilling, so our clients can bring in their own container or use our small glass bottles and jars. Our clients can take home as much or as little as they like. It means they can take home little samples to try and then they can reuse the glass bottle if they want to try something different. This is especially handy as some of our products retail at $53 for 250ml. So by offering our clients choice, we can sell them as much as they would like, it’s cheaper, and they can just try it out! They also get 20% off the retail cost because they’re doing a refill, which is is an added incentive to refilling. Solving problems when trying to be sustainable has opened us up to retail and it has ended up benefiting us without expecting it to!
What does the future look like for Scout?
Essentially we’re going to keep doing what we’re doing, I’ve got so many goals for next year! I’d like to get more staff and grow within our small space. I want to figure out how to share knowledge better between salons that use different brands. I want to make it not about competition but about sharing knowledge for the sake of the environment. This might be through creating a platform, but for now I’m not sure what that’s going to look like! I just have an absolute fire for this. It gets hard to organise all these ideas but I just focus on one thing at a time! I’ve got notes written down everywhere. Half the time I’ll leave them at home and have to get my partner to send through photos for me. The people around me are all passionate about this as well so we’re constantly discussing ideas, whether it’s on the 40-minute commute to work or when I’m looking after my son at home. I’m busy, but it’s so freaking awesome! I just really want to make change – it’s what is most important to me at the moment.
Would you recommend entering The Industry Awards, and why?
Definitely. It helps you focus on what you’re doing, and pinpoint what you’re great at. For us it helped us focus on pulling together the best entry we could. It’s inspiring and helps you grow.
What advice would you give to other salons, spas and clinics about the entry process?
Presentation, I think one of the main reasons we did so well Is because of the way we presented it. We were perfectionists in making it look exactly how we wanted it to. Pull together all the people you know who can help you, because they can make it so much easier. Everyone has contacts – you can find someone who knows someone. And if you don’t – pay for help. It’s really important to get your ideas across concisely and make them look how you want them to look.
Entering the awards last year made me realise you have to really read what they’re asking of you. When I first started on my application for the awards last year I was making all of these crazy notes, and then I showed my friend, who does this sort of thing for a living, and she completely reworked what I was saying. Without her, it would have been a mess. Which I guess goes to show that getting help from your community is really valuable.
Is there anything else you’d like to share?
One final thing I want to say is that I would love for people to reach out to me. I really do believe that community is super important. I’ve spent so long being so scared to approach people, but I’ve come to realise that it’s needed to be able to learn, share and grow. People think that sustainability is hard but it’s really not, small changes are super easy and they grow on themselves! The hair and beauty industry in NZ is worth approx 2.3 billion per year, if we can start to redirect that to green conscious companies, we can be the change we need to be for our industry.
If you want to get in contact with Annabel Kinley, owner of Scout Hair, feel free to email her here: email@example.com
How does it feel to be the winner of the New Zealand Hair Salon of the Year award?
It feels surreal, it was a major goal of ours so we’ve been celebrating lots! We took the whole team down to Wellington, partied and made sure we had a really good couple of days away. It’s nice having the trophies in the salon as well, because not only are we celebrating but our clients have been as well. They’ve been so supportive – it’s been so cute to hear their excitement as well.
What is the underlying philosophy of Tayla’d Styling?
Well, it’s pretty much in our name, we’re tailored for you. When I first started out I wanted to ensure everything would be tailored for the individual, for both my team and my clients. I’ve been in the industry for 17 years and in that time I’ve learnt how to do that well. We’ve adapted a 7 step client journey that has proven to be really effective. We also send out Survey Monkey forms to new and regular clientele. This ensures we’re hitting the mark and keeping high standards all the time.
I think a lot of the time it comes down to the relationships you build between yourself, your clients and the team. We have a high level of trust, everyone is honest and open, so we’re able to improve and tailor everything. It’s so important to choose a good team, I ensure before I hire anyone that their values align with mine and those of the business. We’re very open with communication, we talk one on one daily and have performance reviews every 4 months. This ensures I know whether they feel like they’re heading in the right direction. It’s important to me that my team and I have a work-life balance. Flexibility in the workplace and in their career is what my girls are wanting at the moment. Things like taking all public holidays off and having every second Saturday off if they want it, means they’ll be getting the rest they need so they can come in to the salon ready to work hard. Some salons will be open every public holiday, but getting a break is a priority for us. It’s all about balance, listening and communicating honestly.
Can you tell us more about your business journey? How did you become so successful and is there anything you would change?
I started the business just over 5 years ago when I wanted a change of lifestyle. I had been working on the North Shore my entire career, and after moving to the Hibiscus Coast I decided I didn’t want to travel any further than I had to. So I decided I was going to create a life for myself and my family up here, and then I designed my own workplace and systems to establish that.
I think that what makes the business successful is the desire to be successful, continually educating, creating great systems, and making sure they work for me, my clients and my team. The hair industry is forever evolving, I can never get bored of making my clients and team members feel great.
I wouldn’t actually change anything, to be honest. All the highs and all the struggles we’ve had have shaped us into the team we are today
What does next year look like for you?
It looks like it’s going to be a big one! We have new goals in place already. Every Friday we have a meeting, we’ve been discussing the goals we want to reach and maintain in the next year, so watch this space! We want to maintain NZ Hair Salon of the Year, and we’re going to enter a few more awards as well.
If you could give one piece of advice to other salon, spa and clinic owners, what would it be?
To make sure they have balance with their work-life and family. Salon owners all work really hard, it’s easy to end up putting yourself last. But when you’re at your best you produce the best results.
Can you share with us why you entered The Industry Awards?
It was actually because my business coach told me too! Pip Simmons from Bamboo Consulting was honestly amazing. Two years ago she told me I should enter, she really amped me up, and once I did it I became so goal-driven. We first entered 2 years ago and got into the top 5 for two categories, which then gave us the drive to enter again and smash our goals. It’s also a really great way to look at your business.
Entering The Industry Awards has helped by making me stop and evaluate ourselves and our systems. It also just gives us the drive to want to achieve more. The event is great and the companies that created it do such a good job, it’s nice to have an event like that in NZ. I’m so happy it exists, the whole team looks forward to it.
How does it feel to be the winner of the Best Salon Design award?
Iron and Ivy first opened its doors in May 2019, so to be considered as a finalist for The Industry Awards and then take home the Best Salon Design award has been such an achievement for us! It has been an amazing shared experience for myself, my team and our fantastic design team. Paul Haswell of Hazweld Bespoke Steel fabrication has been especially helpful, he created our core statement eight-station table piece and bought my dream to life. To win this award means a lot to us as we’re a small business starting out and we’re looking forward to partaking in The Industry Awards in the future.
Why did you redesign your salon?
We are a new salon set in a rapidly growing part of the country (Queenstown), so we wanted to be the first to introduce a modern, fresh, city-sophisticated and high-end hair and beauty studio as part of the evolution of Queenstown becoming a city. Our space is a true destination salon, set above the streets of Queenstown, where a client can relax away from the busy hustle of the new town centre and enjoy a premium experience.
What was the inspiration behind the design?
I wanted to design a space around the concept of duality. Iron and Ivy is a representation of this concept, marrying elemental aspects of metal and nature within our physical space is reflective of this inspiration. The elemental aspects of metal and industry (Iron) is steadfast, strong and unwavering in its determination. Nature (Ivy) continually grows and seeks out the sunlight to proudly display its beauty. Each aspect of our studio communicates this duality to our clients. This is especially reflected in our core functional station art piece which combines 500kg of pure cold steel with warm Spanish Oak sourced from one tree.
What was the design process like?
Fun and stressful! I spent a lot of time creating mood boards and drawing out aspects of the salon that I wanted, some of which seemed impossible at the time but are now a reality. I wanted to create a space that was not only enjoyable to look at as a representation of art, but also a place where a client could physically become part of the inspiration behind the design. The design was crucial but I also wanted to create a natural flow and provide the best possible experience for both our clients and team alike.
How does the design of your salon represent your brand and your clients?
We wanted to create a sensation of secrecy and exclusivity around Iron and Ivy as a brand, so when we were looking for a location we decided to choose a space that was above ground and away from the busy street. We have very affluent and influential clientele, so when thinking about their need for privacy and discretion, we wanted a place they could relax and enjoy their hair service which wasn’t a street frontage location. A successful businesswoman doesn’t want to be seen with a full head of foils through a store window, so this was paramount for us.
What is the best thing about your salon?
My team is the best thing about Iron and Ivy! But if we’re talking specifically about the design, then it has to be our table. It has been in my dreams for years, it took us months to create and locate the best in steel and wood to bring it to life. It truly is one of a kind.
What would you say to salons considering entering the business awards in the future?
Go for it! We have only been in business for six months and were considered a finalist for The Industry Awards Best Salon Design and Excellence in Marketing categories. If you’ve created a beautiful salon for you and your team that you’re proud of and that your clients love then you should enter and share this with your peers.
Would you recommend entering The Industry Awards to other salons, spas and clinics, and why?
I would definitely recommend The Industry Awards to other salons, spas and clinics. The experience of taking part and showcasing your talent to your peers is an amazing shared experience – it’s not just about winning an award, it’s about meeting other people in the industry and gaining inspiration from the beautiful work they create. We’re looking forward to entering into some of the creative categories next year!
New Zealand’s top hair and beauty professionals were recognised for their creativity, dedication and business skills at The Industry Awards last night, held at Te Papa in Wellington.
The Industry Awards are hosted annually by the New Zealand Association of Registered Hairdressers (NZARH), Kitomba Salon and Spa Software and the New Zealand Hair and Beauty Industry Training Organisation (HITO).
With 20 awards, there was much to celebrate. In accepting their awards many shared their love of their industries and their supportive teams and clients.
New Zealand Hair Salon of the Year: Tayla’d Styling, Hibiscus Coast
This prestigious award celebrates a hair or barbering business that is at the top of its game and displays all-round strong performance.
The judges thought Tayla’d Styling’s entry showcased examples of excellent strategic planning, as well as outstanding results over the past year. They believe that it is the determination and passion of owner Tayla Carpenter that is the key to the business’s success.
Tayla also won the Top Performing Stylist of the Year award this year.
“To win and to be recognized in the industry for our hardwork and dedication is such an amazing feeling and really overwhelming.
I truly couldn’t achieve this without my incredible team members who are the backbone of our salon, brand partners such as Matrix for our opportunities and support, and Kitomba for making it easy for me to see everything clearly with our numbers and marketing, and of course the support of our family, friends and our loyal clients.
I would recommend entering to everyone, it’s a great way to look at your business more thoroughly and to celebrate your achievements, as well to pre plan your goals for the next year ahead.
I’m so grateful and feel honoured to have received two awards, these were major goals we hit last night. Thank you for the opportunity to have an event like this to attend, I’m looking forward to next year.”
Apprentice of the Year: Vienna More, Clipjoint and Co. (Christchurch)
The Apprentice of the Year award goes to the best “all-round” hairdressing, barbering, or beauty therapy apprentice. The apprentice must show commitment to their training and the desire to improve in all areas.
Judges said winner Vienna Moore, chosen from four regional winners across New Zealand, is a great example of a hardworking apprentice. “Not only was it clear a lot of thought had gone into this entry, but it was a great, original and creative read!”
New Zealand Beauty Salon of the Year: Puravida Beauty, Wellington
This award celebrates a beauty business that is clearly excelling and achieves phenomenal results in their overall business numbers and growth.
The judges were impressed by Puravida beauty’s clear focus on their goals, and the strategies they’ve put in place to achieve them.
Owner, Sherri-lee Scholtz said “I am so thankful to The Industry Awards and the sponsors of the event, for allowing us to come together and celebrate the hair and beauty industry. I am so beyond grateful and still a little shocked about our win.
A big thank you to my amazing clients for their loyalty and support, without them we would be nothing, thank-you to Holly my staff member, my suppliers, my friends and family for always having my back, and to my daughter, Callie, for being my biggest cheerleader with love, support and a smile!”
Jasmine McBeth Memorial Scholarship: Tee Tupara, Cremebrulee Hair and Beauty, Taupo
The Jasmine McBeth Memorial Scholarship was set up in memory of HITO apprentice, Jasmine McBeth who completed her hairdressing apprenticeship whilst battling cancer, but sadly passed in 2007.
Her parents, Denise and Murray McBeth used the money she had saved for her business to create this scholarship. It’s awarded to a hairdressing apprentice that demonstrates dedication, passion and commitment to their training and career.
The judges said this year’s winner, Tee Tupara not only had an outstanding application but also a clear passion for hairdressing, outstanding work ethic and desire to succeed. “Tee is a great role model for the next generation.”
Editorial Stylist of the Year: Kylie Hayes, Moha Hairdressing, Dunedin
Kylie Hayes took home four awards last night. She was the winner of the Editorial Stylist of the Year – Colour Concept, Editorial Stylist of the Year – Cover Shot, Editorial Stylist of the Year – Derek Elvy Visionary Award and the overall Editorial Stylist of the Year.
“Thank you, you have once again provided us with a platform that allows us all to shine, an outlet for us to tell our individual story, be artists and share our creativity with one another.
I’m truly thankful to be recognised by an internationally acclaimed judging panel, alongside my industry peers, to all the other finalists congratulations we are all winners in the end.
I dedicate this win to all the hardworking mothers of our industry and incredible husbands that support us on our journey.”
The Industry Awards Winners 2019
|Industry Trainer of the Year:||Cathy Davys, Vivo Hair and Beauty, Wellington|
|Workplace of the Year:||Absolute Hair, Waikanae|
|Jasmine McBeth Memorial Scholarship:||Tee Tupara, Cremebrulee Hair and Beauty, Taupo|
|Apprentice of the Year:||Vienna Moore, Clipjoint & Co, Christchurch|
|New Zealand Hair Salon of the Year:||Tayla’d Styling, Hibiscus Coast|
|New Zealand Beauty Salon of the Year:||Puravida Beauty, Wellington|
|Excellence in Marketing:||Reds Hairdressing, Porirua|
|Sustainable Salon of the Year:||Scout, Wellington|
|Best Salon Design (Joint winners):||Iron + Ivy, Queenstown & Megan Nicole Hair Design, Christchurch|
|Top Performing Stylist of the Year:||Tayla Carpenter – Tayla’d Styling, Hibiscus Coast|
|Derek Elvy Visionary Award:||Kylie Hayes, Moha Hairdressing, Dunedin|
|Patrick Cameron Under 4 Years in the Industry:||Ashleigh Mullacrane, House of Hair, Gisborne|
|Patrick Cameron Over 4 Years in the Industry:||Caren Mackay, Invercargill|
|Editorial Stylist of the Year:||Kylie Hayes, Moha Hairdressing, Dunedin|
|Editorial Stylist of the Year – Colour Concept:||Kylie Hayes, Moha Hairdressing, Dunedin|
|Editorial Stylist of the Year – Cover Shot:||Kylie Hayes, Moha Hairdressing, Dunedin|
|Editorial Stylist of the Year – Le Male:||Rachel Elmiger, Mancraft, Taupo|
|Editorial Stylist of the Year – Next Generation Stylist:||Hlawn Nawl, Buoy Spa and Beauty, Wellington|
|Editorial Stylist of the Year – Hot Shot New Talent Stylist:||Shayla Mcdougall, KN Colab, New Plymouth|
|Hair Stylist of the Year – Next Generation:||Teighan Robinson, Vivo Hair and Beauty, Invercargill|
|Hair Stylist of the Year – Senior Stylist:||Ronda Shaskey, Nspyre Red Boutique Hair Lounge, Christchurch|